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Making numbers count : the art and science of communicating numbers / Chip Heath and Karla Starr

By: Contributor(s): Material type: TextTextPublication details: New York : Avid Reader Press, c2022Description: xix, 182 pages : illustrations ; 22 cmISBN:
  • 9781982165444
Subject(s): LOC classification:
  • P 93.5 .H43 2022
Contents:
Translate everything, favor user-friendly numbers. Translate everything -- Avoid numbers : perfect translations don't need numbers -- Try focusing on 1 at a time -- Favor user-friendly numbers -- To help people grasp your numbers, ground them in the familiar, concrete, and human scale. Find your fathom : help people understand through simple, familiar comparisons -- Convert abstract numbers into concrete objects -- Recast your number into different dimensions : try time, space, distance, money, and Pringles -- Human scale : use the Goldilocks principle to make your numbers just right -- Use emotional numbers (surprising and meaningful) to move people to think and act differently. Florence Nightingale avoids dry statistics by using transferred emotion -- Comparatives, superlatives, and category jumpers -- Emotional amplitude : selecting combos that hit the right notes together ; Make it personal : "This is about you" ; Bring your number into the room with a demonstration -- Avoid numbing by converting your number to a process that unfolds over time -- Offer an encore -- Make people pay attention by crystalizing a pattern, then breaking it -- Build a scale model. Map the landscape by finding the landmarks -- Build a scale model you can work with -- Epilogue : The value of numbers -- Appendix : Making your numbers user-friendly.
Summary: Understanding numbers is essential - but humans aren't built to understand them. In this book, the authors outline specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that will make people say, "Wow, now I get it!" This book will help math-lovers and math-haters alike translate the numbers that animate our world - allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex General Circulation Communication GC P 93.5 .H43 2022 (Browse shelf(Opens below)) c.1 Available NULIB000019707

Includes index.

Translate everything, favor user-friendly numbers. Translate everything -- Avoid numbers : perfect translations don't need numbers -- Try focusing on 1 at a time -- Favor user-friendly numbers -- To help people grasp your numbers, ground them in the familiar, concrete, and human scale. Find your fathom : help people understand through simple, familiar comparisons -- Convert abstract numbers into concrete objects -- Recast your number into different dimensions : try time, space, distance, money, and Pringles -- Human scale : use the Goldilocks principle to make your numbers just right -- Use emotional numbers (surprising and meaningful) to move people to think and act differently. Florence Nightingale avoids dry statistics by using transferred emotion -- Comparatives, superlatives, and category jumpers -- Emotional amplitude : selecting combos that hit the right notes together ; Make it personal : "This is about you" ; Bring your number into the room with a demonstration -- Avoid numbing by converting your number to a process that unfolds over time -- Offer an encore -- Make people pay attention by crystalizing a pattern, then breaking it -- Build a scale model. Map the landscape by finding the landmarks -- Build a scale model you can work with -- Epilogue : The value of numbers -- Appendix : Making your numbers user-friendly.

Understanding numbers is essential - but humans aren't built to understand them. In this book, the authors outline specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that will make people say, "Wow, now I get it!" This book will help math-lovers and math-haters alike translate the numbers that animate our world - allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.

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