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Ask & deliver : discover the heart of your business by listening to the voice of your customer / Mary Ann O'Brien

By:

O'Brien, Mary Ann [author]

Material type: Text

TextPublication details: South Carolina : Forbes Books, Charleston, c2023Description: 188 pages ; 24 cmISBN:

9798887500201

Subject(s):

CONSUMERS RESEARCH

LOC classification:

HF 5718 .O27 2023

Contents:

Intro -- Praise for Ask & Deliver -- Title Page -- Copyright Page -- Dedication -- Contents -- Introduction -- Chapter 1: Iowa -- Chapter 2: California -- Chapter 3: Gateway Redux -- Chapter 4: Omaha -- Chapter 5: Taking Flight -- Chapter 6: Building Bridges -- Chapter 7: Moonshot -- Chapter 8: Lockdown -- Conclusion: To Infinity and Beyond -- Acknowledgements -- About the Author -- Contact Mary Ann O'brien

Summary: In the book, O'Brien demonstrates how directly asking the people who buy from you what they want from your business, listening to what they say, and then designing your customer experience accordingly has the power to transform your brand and spark exponential growth.The book follows the evolution of both OBI and the O.VoC through several iterations, beginning when O'Brien first developed the survey for Gateway Computers, in hopes of pinpointing where the once-beloved company had gone wrong with its customers. O'Brien quickly learned that the insights gleaned from the survey data--customer data--were like gold, providing a roadmap to bring Gateway back from the brink by putting the customer at the center of everything they did.

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Annex General Circulation	Communication	GC HF 5718 .O27 2023 (Browse shelf(Opens below))	c.1	Available		NULIB000019694

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Previous	GC HF 5718 .C69 2021 Connecting with clients : for stronger, more rewarding and longer-lasting client relationships /	GC HF 5718 .H36 2022 Unmuted : how to show up, speak up and inspire action /	GC HF 5718 .K87 2021 Everyday business storytelling : create, simplify, and adapt a visual narrative for any audience /	GC HF 5718 .O27 2023 Ask & deliver : discover the heart of your business by listening to the voice of your customer /	GC HF 5718 .O76 2022 Effective communication /	GC HF 5823 .Di43 2017 Communications writing and design : the integrated manual for marketing, advertising, and public relations /	GC HF 5823 .A43 2020 Advertising creative : strategy, copy, design /	Next

In the book, O'Brien demonstrates how directly asking the people who buy from you what they want from your business, listening to what they say, and then designing your customer experience accordingly has the power to transform your brand and spark exponential growth.The book follows the evolution of both OBI and the O.VoC through several iterations, beginning when O'Brien first developed the survey for Gateway Computers, in hopes of pinpointing where the once-beloved company had gone wrong with its customers. O'Brien quickly learned that the insights gleaned from the survey data--customer data--were like gold, providing a roadmap to bring Gateway back from the brink by putting the customer at the center of everything they did.

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