The Ultimate marketing engine : 5 steps to ridiculously consistent growth / John Jantsch
Material type:
TextPublication details: United States of America : HarperCollins Leadership, c2021Description: 210 pages ; 22 cmISBN: - 9781400224777
- HF 5415.5 .J36 2021
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National University - Manila | LRC - Annex General Circulation | Communication | GC HF 5415.5 .J36 2021 (Browse shelf(Opens below)) | c.1 | Available | NULIB000019681 |
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| GC HE 7551 .N49 2021 A World without email : reimagining work in an age of communication overload / | GC HE 7775 .S77 2018 c.2 Media now : understanding media, culture, and technology / | GC HF 5415.2 .R63 2024 Storytelling in presentations / | GC HF 5415.5 .J36 2021 The Ultimate marketing engine : 5 steps to ridiculously consistent growth / | GC HF 5415.13 .W47 2022 How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals / | GC HF 5415.1255 .F54 2022 The Brand book : an insider's guide to brand building for businesses and organizations / | GC HF 5415.1255 .N35 2021 Go luck yourself : 40 ways to stack the odds in your brand's favour / |
Cover -- Title Page -- Copyright -- Contents -- Prologue. Some Meaningful Way -- One. Tune the Engine-Step 0 -- Two. Where Your Best Customers Want to Go-Step 1 -- Three. The Marketing Hourglass Workshop -- Four. Your Customer Success Track -- Five. The Customer as Member Mindset -- Six. The Real Problem You Solve-Step 2 -- Seven. Narrow Your Focus-Step 3 -- Eight. The Narrative Is the Story-Step 4 -- Nine. Attract Ideal Customers -- Ten. Scale "with" Your Customers-Step 5 -- Epilogue. The Problem Your Business Solves for You -- Acknowledgments -- About the Author.
Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow.
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