How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals / John Westwood

Chapter - 01: Introduction -- Chapter - 02: Situation analysis - The marketing audit -- Chapter - 03: Objectives -- Chapter - 04: Strategies and action plans -- Chapter - 05: The distribution plan -- Chapter - 06: The advertising and promotions plan -- Chapter - 07: Costs and budgets -- Chapter - 08: Writing the plan -- Chapter - 09: Presenting the plan, follow-up and revision -- Chapter - 10: Mini-plans and quick plans -- Chapter - 11: Appendix - Marketing plan for the UK market.

A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 7th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business. Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.