How to write a marketing plan : (Record no. 21896)

MARC details
000 -LEADER
fixed length control field 02314nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NULRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250520103031.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250520s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781398605688
040 ## - CATALOGING SOURCE
Transcribing agency NULRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13 .W47 2022
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Westwood, John
Relator term author
245 #0 - TITLE STATEMENT
Title How to write a marketing plan :
Remainder of title define your strategy, plan effectively and reach your marketing goals /
Statement of responsibility, etc. John Westwood
250 ## - EDITION STATEMENT
Edition statement Seventh Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London, United Kingdom :
Name of publisher, distributor, etc. Kogan Page Limited,
Date of publication, distribution, etc. c2022
300 ## - PHYSICAL DESCRIPTION
Extent ix, 177 pages :
Other physical details illustrations ;
365 ## - TRADE PRICE
Price amount PHP702
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Chapter - 01: Introduction -- Chapter - 02: Situation analysis - The marketing audit -- Chapter - 03: Objectives -- Chapter - 04: Strategies and action plans -- Chapter - 05: The distribution plan -- Chapter - 06: The advertising and promotions plan -- Chapter - 07: Costs and budgets -- Chapter - 08: Writing the plan -- Chapter - 09: Presenting the plan, follow-up and revision -- Chapter - 10: Mini-plans and quick plans -- Chapter - 11: Appendix - Marketing plan for the UK market.
520 ## - SUMMARY, ETC.
Summary, etc. A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 7th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business. Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Communication LRC - Annex National University - Manila General Circulation 05/27/2024 Purchased - Fully Booked 704.00   GC HF 5415.13 .W47 2022 NULIB000019655 05/20/2025 c.1 05/20/2025 Books