Menu design and revenue management / Chester Dave G. Arenas
Material type:
- 9786218179905
- TX 911.3 .A74 2023

Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|
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National University - Manila | LRC - Main Filipiniana | Hospitality Management | FIL TX 911.3 .A74 2023 (Browse shelf(Opens below)) | c.1 | Available | NULIB000019183 |
Includes bibliographical references.
Chapter 1. Introduction to menu -- Chapter 2. Menu Planning -- Chapter 3. The Elements & Mechanics of Menu design -- Chapter 4. Menu pricing -- Chapter 5. Introduction to revenue management -- Chapter 6. Market segmentation and targeting -- Chapter 7. Revenue management key performance indicators -- Bibliography.
The menu is a list of food and beverage products available or given by food establishments, based largely on consumer demand and tailored to meet organizational goals.
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