Menu design and revenue management /
Arenas, Chester Dave G.
Menu design and revenue management / Chester Dave G. Arenas - Sta. Cruz, Manila : Edric Publishing House, c2023 - 80 pages ; 25 cm.
Includes bibliographical references.
Chapter 1. Introduction to menu -- Chapter 2. Menu Planning -- Chapter 3. The Elements & Mechanics of Menu design -- Chapter 4. Menu pricing -- Chapter 5. Introduction to revenue management -- Chapter 6. Market segmentation and targeting -- Chapter 7. Revenue management key performance indicators -- Bibliography.
The menu is a list of food and beverage products available or given by food establishments, based largely on consumer demand and tailored to meet organizational goals.
9786218179905
HOSPITALY INDUSTRY -- MANAGEMENT
TX 911.3 .A74 2023
Menu design and revenue management / Chester Dave G. Arenas - Sta. Cruz, Manila : Edric Publishing House, c2023 - 80 pages ; 25 cm.
Includes bibliographical references.
Chapter 1. Introduction to menu -- Chapter 2. Menu Planning -- Chapter 3. The Elements & Mechanics of Menu design -- Chapter 4. Menu pricing -- Chapter 5. Introduction to revenue management -- Chapter 6. Market segmentation and targeting -- Chapter 7. Revenue management key performance indicators -- Bibliography.
The menu is a list of food and beverage products available or given by food establishments, based largely on consumer demand and tailored to meet organizational goals.
9786218179905
HOSPITALY INDUSTRY -- MANAGEMENT
TX 911.3 .A74 2023