Pharmaceutical management and marketing / Ajoy S. Joseph

By:

Joseph, Ajoy S [author]

Material type: Text

TextPublication details: New Delhi, India : CBS Publishers & Distributors, c2021Edition: First EditionDescription: xiv, 226 pages ; 22 cmISBN:

9789390709182

Subject(s):

PHARMACEUTICAL MANAGEMENT

LOC classification:

RA 410.56 .J67 2021

Contents:

Preface -- 1. Pharmaceutical Management-Principles and practice -- 2. Marketing and marketing management -- 3. Pharmaceutical Marketing -- 4. Indian Pharmaceutical Industry: An Overview -- Index.

Summary: Pharmaceutical Management and Marketing As per the Latest Syllabus prescribed by Pharmacy Council of India is designed to ser ve as a textbook on management of pharmaceutical organizations and marketing of pharmaceutical products for undergraduate and postgraduate students pursuing courses in management and marketing management. It will also be beneficial for decision-makers in pharmaceutical companies, pharmaceutical mar keter s , medical representatives and researchers. The book provides a theoretical background of pharmaceutical management with practical examples, overview of Indian pharmaceutical industry, global pharmaceutical industry, and the Canadian pharmaceutical industry. It covers basic marketing concepts, marketing planning process, and prescribing behaviour. It also covers in detail each of the marketing-mix elements of pharmaceutical marketing.

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Main General Circulation	Pharmacy	GC RA 410.56 .J67 2021 (Browse shelf(Opens below))	c.1	Available		NULIB000018936

Includes index.

Preface -- 1. Pharmaceutical Management-Principles and practice -- 2. Marketing and marketing management -- 3. Pharmaceutical Marketing -- 4. Indian Pharmaceutical Industry: An Overview -- Index.

Pharmaceutical Management and Marketing As per the Latest Syllabus prescribed by Pharmacy Council of India is designed to ser ve as a textbook on management of pharmaceutical organizations and marketing of pharmaceutical products for undergraduate and postgraduate students pursuing courses in management and marketing management. It will also be beneficial for decision-makers in pharmaceutical companies, pharmaceutical mar keter s , medical representatives and researchers. The book provides a theoretical background of pharmaceutical management with practical examples, overview of Indian pharmaceutical industry, global pharmaceutical industry, and the Canadian pharmaceutical industry. It covers basic marketing concepts, marketing planning process, and prescribing behaviour. It also covers in detail each of the marketing-mix elements of pharmaceutical marketing.

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