Google ads (adwords) workbook : advertising on google ads, youtube, & the display network / Jason McDonald

By:

McDonald, Jason [author]

Material type: Text

TextPublication details: Unites States of America : JM Internet Group, c2021Edition: 2021 EDITIONDescription: 351 pages ; 28 cmISBN:

9781795757935

Subject(s):

INTERNET ADVERTISING

LOC classification:

HF 6146.I58 .M33 2021

Contents:

Introduction -- 1. Google Ads Basics -- 2. Google Ads Gotchas -- 3. Keywords -- 4. Search Network -- 5. Display Network -- 6. Shopping Campaigns -- 7. Youtube -- 8. Metrics -- 9. Tools for google ads.

Summary: This workbook is aimed primarily at small business owners and marketing managers. Non-profits will also find it useful. If you have a product or service or service to sell, and you realize that your customers go to Google, to websites such as blogs or news sites, to Youtube or to Gmail this workbook will help you understand how to use Google Ads efficiently to get the word out.

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Main General Circulation	Gen. Ed. - CCIT	GC HF 6146.I58 .M33 2021 (Browse shelf(Opens below))	c.1	Available		NULIB000018773

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This workbook is aimed primarily at small business owners and marketing managers. Non-profits will also find it useful. If you have a product or service or service to sell, and you realize that your customers go to Google, to websites such as blogs or news sites, to Youtube or to Gmail this workbook will help you understand how to use Google Ads efficiently to get the word out.

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