Google ads (adwords) workbook : advertising on google ads, youtube, & the display network /
McDonald, Jason
Google ads (adwords) workbook : advertising on google ads, youtube, & the display network / Jason McDonald - 2021 EDITION - Unites States of America : JM Internet Group, c2021 - 351 pages ; 28 cm.
Introduction -- 1. Google Ads Basics -- 2. Google Ads Gotchas -- 3. Keywords -- 4. Search Network -- 5. Display Network -- 6. Shopping Campaigns -- 7. Youtube -- 8. Metrics -- 9. Tools for google ads.
This workbook is aimed primarily at small business owners and marketing managers. Non-profits will also find it useful. If you have a product or service or service to sell, and you realize that your customers go to Google, to websites such as blogs or news sites, to Youtube or to Gmail this workbook will help you understand how to use Google Ads efficiently to get the word out.
9781795757935
INTERNET ADVERTISING
HF 6146.I58 .M33 2021
Google ads (adwords) workbook : advertising on google ads, youtube, & the display network / Jason McDonald - 2021 EDITION - Unites States of America : JM Internet Group, c2021 - 351 pages ; 28 cm.
Introduction -- 1. Google Ads Basics -- 2. Google Ads Gotchas -- 3. Keywords -- 4. Search Network -- 5. Display Network -- 6. Shopping Campaigns -- 7. Youtube -- 8. Metrics -- 9. Tools for google ads.
This workbook is aimed primarily at small business owners and marketing managers. Non-profits will also find it useful. If you have a product or service or service to sell, and you realize that your customers go to Google, to websites such as blogs or news sites, to Youtube or to Gmail this workbook will help you understand how to use Google Ads efficiently to get the word out.
9781795757935
INTERNET ADVERTISING
HF 6146.I58 .M33 2021