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Driving digital strategy : a guide to reimagining your business / Sunil Gupta

By: Material type: TextTextPublication details: Boston, Massachusetts : Harvard Business Review Press, c2018Description: viii, 267 pages ; 24 cmISBN:
  • 9781633692688
Subject(s): LOC classification:
  • HD 30.28 .B46 2018
Contents:
PART ONE: Reimagine your business -- PART TWO: Reevaluate Your Value chain -- PART THREE: Reconnect with your customers -- PART FOUR: Rebuild Your Organization.
Summary: Digital transformation is no longer news - it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses.
Item type: Books
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Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HD 30.28 .B46 2018 (Browse shelf(Opens below)) c.1 Available NULIB000018692

Includes index.

PART ONE: Reimagine your business -- PART TWO: Reevaluate Your Value chain -- PART THREE: Reconnect with your customers -- PART FOUR: Rebuild Your Organization.

Digital transformation is no longer news - it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses.

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