Driving digital strategy : a guide to reimagining your business /
Gupta, Sunil
Driving digital strategy : a guide to reimagining your business / Sunil Gupta - Boston, Massachusetts : Harvard Business Review Press, c2018 - viii, 267 pages ; 24 cm.
Includes index.
PART ONE: Reimagine your business -- PART TWO: Reevaluate Your Value chain -- PART THREE: Reconnect with your customers -- PART FOUR: Rebuild Your Organization.
Digital transformation is no longer news - it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses.
9781633692688
BUSINESS PLANNING
HD 30.28 .B46 2018
Driving digital strategy : a guide to reimagining your business / Sunil Gupta - Boston, Massachusetts : Harvard Business Review Press, c2018 - viii, 267 pages ; 24 cm.
Includes index.
PART ONE: Reimagine your business -- PART TWO: Reevaluate Your Value chain -- PART THREE: Reconnect with your customers -- PART FOUR: Rebuild Your Organization.
Digital transformation is no longer news - it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses.
9781633692688
BUSINESS PLANNING
HD 30.28 .B46 2018