Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim and Rene Mauborgne
Material type:
TextPublication details: New York : Harvard Business Review Press, c2015Edition: Expanded editionISBN: - 9781625274496
- HF 5415.153 .K56 2015
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National University - Manila | LRC - Annex General Circulation | General Education | GC HF 5415.153 .K56 2015 (Browse shelf(Opens below)) | c.1 | Available | NULIB000018681 |
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| GC HF 54.5 .H58 2008 Business-focused IT and service excellence / | GC HF 5415.5 .S7 1996 Total quality service : principles, practices, and implementation / | GC HF 5415.5 .U34 2007 101 ways to improve customer service : training, tools, tips, and techniques / | GC HF 5415.153 .K56 2015 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / | GC HF 5415.1265 .D457 2015 The rise of the platform marketer: Performance marketing with google, facebook, and twitter, plus the latest high-growth digital advertising platforms / | GC HF 5547.5 .B87 2011 c.1 Office procedures for the 21st century / | GC HF 5547.5 .B87 2011 c.2 Office procedures for the 21st century / |
Includes bibliographical references and index.
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions -- Renew blue oceans -- Avoid red ocean traps.
Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.
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