A Practical guide to ethics in public relations / Regina Luttrell and Jamie Ward

Ethics in public relations. Why ethics matter -- Ethics in public relations -- Public relations society of America's code of ethics. Advocacy -- Honesty -- Expertise -- Independence -- Loyalty --Fairness -- Ethics matter; choose action -- Award-winning case studies from the Arthur W. Page Society Case Study Competition.

On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media. A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting. Brimming with case studies, practitioner advice, practical ethical dilemmas, and popular culture references, A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.