A Practical guide to ethics in public relations / (Record no. 20805)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01916nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520103006.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781442272743 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM 1221 .L88 2018 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Luttrell, Regina |
| Relator term | author |
| 245 #2 - TITLE STATEMENT | |
| Title | A Practical guide to ethics in public relations / |
| Statement of responsibility, etc. | Regina Luttrell and Jamie Ward |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Lanham, Maryland : |
| Name of publisher, distributor, etc. | Rowman & Littlefield, |
| Date of publication, distribution, etc. | c2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 242 pages ; |
| Dimensions | 23 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | USD35 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ethics in public relations. Why ethics matter -- Ethics in public relations -- Public relations society of America's code of ethics. Advocacy -- Honesty -- Expertise -- Independence -- Loyalty --Fairness -- Ethics matter; choose action -- Award-winning case studies from the Arthur W. Page Society Case Study Competition. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media. A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting. Brimming with case studies, practitioner advice, practical ethical dilemmas, and popular culture references, A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PUBLIC RELATION -- MORAL AND ETHICAL ASPECTS |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ward, Jamie |
| Relator term | co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Communication | LRC - Annex | National University - Manila | General Circulation | 09/09/2022 | Purchased - Amazon | 35.00 | GC HM 1221 .L88 2018 | NULIB000018564 | 05/20/2025 | c.1 | 05/20/2025 | Books |