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Business research methods / Pamela S. Schindler

By: Material type: TextTextPublication details: New York, NY : McGraw Hill Education, c2019Edition: thirteenth editionDescription: xxxii, 608 pages : illustrations ; 28 cmISBN:
  • 9789813158580
Subject(s): LOC classification:
  • HD 30 .S35 2019
Contents:
1. Research Foundations and Fundamentals -- 2. The Research Process: An Overview -- 3. Stage 1: Clarify the Research Question -- 4. Stage 2: Research Design, An Overview -- 5. Stage 2: Sampling Design -- 6. Stage 2: Data Collection Design: Qualitative Research -- 7. Stage 2: Data Collection Design : Observation Research -- 8. Stage 2: Data Collection Design -- 9. Stage 2: Data Collection Design : Experiments -- 10. Stage 3: Measurement Foundations -- 11. Stage 3: Measurement Questions -- 12. Stage 3: Measurement Instruments -- 13. Stage 3: Collect, Prepare, and Examine Data -- 13. Stage 3: Collect, Prepare, and Examine Data -- 14. Stage 4: Hypothesis Testing -- 15. Stage 4: Measures of Association -- 16. Stage 5: Research Reports : Supported Insights and Recommendations -- 17. An Integrated Example (Research Project Overview).
Summary: Offering a presentation of fundamental research concepts and practical applications, this text focuses on managerial decisions, emphasizing the need for sound reasoning, problem identification and formulation, and testing.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Management Accounting GC HD 30 .S35 2019 (Browse shelf(Opens below)) c.1 Available NULIB000018389

Includes index.

1. Research Foundations and Fundamentals -- 2. The Research Process: An Overview -- 3. Stage 1: Clarify the Research Question -- 4. Stage 2: Research Design, An Overview -- 5. Stage 2: Sampling Design -- 6. Stage 2: Data Collection Design: Qualitative Research -- 7. Stage 2: Data Collection Design : Observation Research -- 8. Stage 2: Data Collection Design -- 9. Stage 2: Data Collection Design : Experiments -- 10. Stage 3: Measurement Foundations -- 11. Stage 3: Measurement Questions -- 12. Stage 3: Measurement Instruments -- 13. Stage 3: Collect, Prepare, and Examine Data -- 13. Stage 3: Collect, Prepare, and Examine Data -- 14. Stage 4: Hypothesis Testing -- 15. Stage 4: Measures of Association -- 16. Stage 5: Research Reports : Supported Insights and Recommendations -- 17. An Integrated Example (Research Project Overview).

Offering a presentation of fundamental research concepts and practical applications, this text focuses on managerial decisions, emphasizing the need for sound reasoning, problem identification and formulation, and testing.

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