Business research methods /
Schindler, Pamela S.
Business research methods / Pamela S. Schindler - thirteenth edition - New York, NY : McGraw Hill Education, c2019 - xxxii, 608 pages : illustrations ; 28 cm.
Includes index.
1. Research Foundations and Fundamentals -- 2. The Research Process: An Overview -- 3. Stage 1: Clarify the Research Question -- 4. Stage 2: Research Design, An Overview -- 5. Stage 2: Sampling Design -- 6. Stage 2: Data Collection Design: Qualitative Research -- 7. Stage 2: Data Collection Design : Observation Research -- 8. Stage 2: Data Collection Design -- 9. Stage 2: Data Collection Design : Experiments -- 10. Stage 3: Measurement Foundations -- 11. Stage 3: Measurement Questions -- 12. Stage 3: Measurement Instruments -- 13. Stage 3: Collect, Prepare, and Examine Data -- 13. Stage 3: Collect, Prepare, and Examine Data -- 14. Stage 4: Hypothesis Testing -- 15. Stage 4: Measures of Association -- 16. Stage 5: Research Reports : Supported Insights and Recommendations -- 17. An Integrated Example (Research Project Overview).
Offering a presentation of fundamental research concepts and practical applications, this text focuses on managerial decisions, emphasizing the need for sound reasoning, problem identification and formulation, and testing.
9789813158580
BUSINESS RESEARCH
HD 30 .S35 2019
Business research methods / Pamela S. Schindler - thirteenth edition - New York, NY : McGraw Hill Education, c2019 - xxxii, 608 pages : illustrations ; 28 cm.
Includes index.
1. Research Foundations and Fundamentals -- 2. The Research Process: An Overview -- 3. Stage 1: Clarify the Research Question -- 4. Stage 2: Research Design, An Overview -- 5. Stage 2: Sampling Design -- 6. Stage 2: Data Collection Design: Qualitative Research -- 7. Stage 2: Data Collection Design : Observation Research -- 8. Stage 2: Data Collection Design -- 9. Stage 2: Data Collection Design : Experiments -- 10. Stage 3: Measurement Foundations -- 11. Stage 3: Measurement Questions -- 12. Stage 3: Measurement Instruments -- 13. Stage 3: Collect, Prepare, and Examine Data -- 13. Stage 3: Collect, Prepare, and Examine Data -- 14. Stage 4: Hypothesis Testing -- 15. Stage 4: Measures of Association -- 16. Stage 5: Research Reports : Supported Insights and Recommendations -- 17. An Integrated Example (Research Project Overview).
Offering a presentation of fundamental research concepts and practical applications, this text focuses on managerial decisions, emphasizing the need for sound reasoning, problem identification and formulation, and testing.
9789813158580
BUSINESS RESEARCH
HD 30 .S35 2019