Entrepreneurship in tourism and hospitality industry / Chester Dave G. Arenas
Material type:
- 9786218179073
- TX 911.3.M27 .A74 2020

Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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National University - Manila | LRC - Main Filipiniana | Gen. Ed - CTHM | FIL TX 911.3.M27 .A74 2020 (Browse shelf(Opens below)) | c.1 | Available | NULIB000018307 |
Includes bibliographical references.
CHAPTER 1. Introduction to entrepreneurship -- 2. The role of entrepreneurship in hospitality and tourism industry -- 3. Developing a business plan -- 4. Market analysis -- 5. Marketing strategies -- 6. Starting and operating a business -- 7. Introduction to bookkeeping -- 8. Financial statement analysis.
A global perspective gives a new and definitive overview of the vital role and effective practice of entrepreneurship.
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