Entrepreneurship in tourism and hospitality industry /

Arenas, Chester Dave G.

Entrepreneurship in tourism and hospitality industry / Chester Dave G. Arenas - Manila, Philippines : Edric Publishing House, c2020 - 114 pages ; 25 cm.

Includes bibliographical references.

CHAPTER 1. Introduction to entrepreneurship -- 2. The role of entrepreneurship in hospitality and tourism industry -- 3. Developing a business plan -- 4. Market analysis -- 5. Marketing strategies -- 6. Starting and operating a business -- 7. Introduction to bookkeeping -- 8. Financial statement analysis.

A global perspective gives a new and definitive overview of the vital role and effective practice of entrepreneurship.

9786218179073


HOSPITALITY INDUSTRY -- MANAGEMENT

TX 911.3.M27 .A74 2020