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Food tourism : a practical marketing guide / John Stanley and Linda Stanley

By: Contributor(s): Material type: TextTextPublication details: United Kingdom : CABI, c2015Description: xviii, 241 pages : illustrations ; 24 cmISBN:
  • 9781780645025
Subject(s): LOC classification:
  • TX 631 .S73 2015
Contents:
Part 1: Food tourism and the tourist -- 1.Introduction -- 2.The changing tourist -- Part 2: Farm produce and agritourism -- 3.On-farm marketing and activities -- 4.Off-farm marketing and retailing -- 5.Agri-entertainment or Agri-tourism -- 6.Accommodation -- Part 3: Food tourism: the wider picture -- 7.Independent garden centres and nurseries -- 8.The food offer -- Part 4: Marketing and the future -- 9.Marketing -- 10.The future of food tourism -- Appendix 1: Culinary, retail and tourism terms -- Appendix 2: 51 ways to promote your culinary business to the local community.
Summary: The fastest growth in tourism is the culinary sector. Covering farmers markets, taste tours, agri-entertainment, glamping, restaurants, farm shops and more, food tourism has become both an important part of holidaying and a purpose in itself. With growth occurring in most developed countries and tourists searching out culinary tourism throughout the world, this book provides an overall direction to the development of food tourism and a section on the future of this trend.
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Main General Circulation Hospitality Management GC TX 631 .S73 2015 (Browse shelf(Opens below)) c.1 Available NULIB000018184

Includes index.

Part 1: Food tourism and the tourist -- 1.Introduction -- 2.The changing tourist -- Part 2: Farm produce and agritourism -- 3.On-farm marketing and activities -- 4.Off-farm marketing and retailing -- 5.Agri-entertainment or Agri-tourism -- 6.Accommodation -- Part 3: Food tourism: the wider picture -- 7.Independent garden centres and nurseries -- 8.The food offer -- Part 4: Marketing and the future -- 9.Marketing -- 10.The future of food tourism -- Appendix 1: Culinary, retail and tourism terms -- Appendix 2: 51 ways to promote your culinary business to the local community.

The fastest growth in tourism is the culinary sector. Covering farmers markets, taste tours, agri-entertainment, glamping, restaurants, farm shops and more, food tourism has become both an important part of holidaying and a purpose in itself. With growth occurring in most developed countries and tourists searching out culinary tourism throughout the world, this book provides an overall direction to the development of food tourism and a section on the future of this trend.

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