Food tourism : a practical marketing guide /
Stanley, John
Food tourism : a practical marketing guide / John Stanley and Linda Stanley - United Kingdom : CABI, c2015 - xviii, 241 pages : illustrations ; 24 cm.
Includes index.
Part 1: Food tourism and the tourist -- 1.Introduction -- 2.The changing tourist -- Part 2: Farm produce and agritourism -- 3.On-farm marketing and activities -- 4.Off-farm marketing and retailing -- 5.Agri-entertainment or Agri-tourism -- 6.Accommodation -- Part 3: Food tourism: the wider picture -- 7.Independent garden centres and nurseries -- 8.The food offer -- Part 4: Marketing and the future -- 9.Marketing -- 10.The future of food tourism -- Appendix 1: Culinary, retail and tourism terms -- Appendix 2: 51 ways to promote your culinary business to the local community.
The fastest growth in tourism is the culinary sector. Covering farmers markets, taste tours, agri-entertainment, glamping, restaurants, farm shops and more, food tourism has become both an important part of holidaying and a purpose in itself. With growth occurring in most developed countries and tourists searching out culinary tourism throughout the world, this book provides an overall direction to the development of food tourism and a section on the future of this trend.
9781780645025
FOOD TOURISM
TX 631 .S73 2015
Food tourism : a practical marketing guide / John Stanley and Linda Stanley - United Kingdom : CABI, c2015 - xviii, 241 pages : illustrations ; 24 cm.
Includes index.
Part 1: Food tourism and the tourist -- 1.Introduction -- 2.The changing tourist -- Part 2: Farm produce and agritourism -- 3.On-farm marketing and activities -- 4.Off-farm marketing and retailing -- 5.Agri-entertainment or Agri-tourism -- 6.Accommodation -- Part 3: Food tourism: the wider picture -- 7.Independent garden centres and nurseries -- 8.The food offer -- Part 4: Marketing and the future -- 9.Marketing -- 10.The future of food tourism -- Appendix 1: Culinary, retail and tourism terms -- Appendix 2: 51 ways to promote your culinary business to the local community.
The fastest growth in tourism is the culinary sector. Covering farmers markets, taste tours, agri-entertainment, glamping, restaurants, farm shops and more, food tourism has become both an important part of holidaying and a purpose in itself. With growth occurring in most developed countries and tourists searching out culinary tourism throughout the world, this book provides an overall direction to the development of food tourism and a section on the future of this trend.
9781780645025
FOOD TOURISM
TX 631 .S73 2015