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Introduction to revenue management for hotels : tools and strategies to maximize the revenue of your property / Gemma Hereter

By: Material type: TextTextPublication details: [Place of publication not identifed] : CreateSpace Independent Publishing Platform, c2017Description: ix, 79 pages : illustrations ; 22 cmISBN:
  • 9781542609050
Subject(s): LOC classification:
  • TX 911.3.M27 .H47 2017
Contents:
Section 1. Fundamentals of revenue management -- 1. What is revenue management -- 2. Why is revenue management used at hotels -- 3. Applying revenue management at hotels -- 4. Market segmentation -- 5. Measure of revenue management -- 6. Applying strategies -- 7. Inventory vs. revenue management -- 8. Unlimited demand -- 9. Necessary steps -- 10. Analysis -- Section 2. The Tools -- 11. The Budget -- 12. The Rate calendar -- 13. The Demand calendar -- 14. Forecasting -- 15. Benchmarking -- 16. Pricing -- 17. Create value, increase revenue -- 18. Managing the sales channels -- 19. The Channel manager -- 20. Dumping -- Section 3. Marketing your business -- 21. Online marketing -- 22. Online reputation -- 23. What is the salary of a revenue manager -- 24. Conclusion
Summary: This book is about the basis of revenue management, the best tools that need to be applied, it covers the importance of good online marketing and about how to manage your online reputation.
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Main General Circulation Hospitality Management GC TX 911.3.M27 .H47 2017 (Browse shelf(Opens below)) c.1 Available NULIB000017785

Introduction to revenue management for hotels :, Introduction

Section 1. Fundamentals of revenue management -- 1. What is revenue management -- 2. Why is revenue management used at hotels -- 3. Applying revenue management at hotels -- 4. Market segmentation -- 5. Measure of revenue management -- 6. Applying strategies -- 7. Inventory vs. revenue management -- 8. Unlimited demand -- 9. Necessary steps -- 10. Analysis -- Section 2. The Tools -- 11. The Budget -- 12. The Rate calendar -- 13. The Demand calendar -- 14. Forecasting -- 15. Benchmarking -- 16. Pricing -- 17. Create value, increase revenue -- 18. Managing the sales channels -- 19. The Channel manager -- 20. Dumping -- Section 3. Marketing your business -- 21. Online marketing -- 22. Online reputation -- 23. What is the salary of a revenue manager -- 24. Conclusion

This book is about the basis of revenue management, the best tools that need to be applied, it covers the importance of good online marketing and about how to manage your online reputation.

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