Introduction to revenue management for hotels : tools and strategies to maximize the revenue of your property /
Hereter, Gemma
Introduction to revenue management for hotels : tools and strategies to maximize the revenue of your property / Gemma Hereter - [Place of publication not identifed] : CreateSpace Independent Publishing Platform, c2017 - ix, 79 pages : illustrations ; 22 cm.
Introduction to revenue management for hotels :, Introduction
Section 1. Fundamentals of revenue management -- 1. What is revenue management -- 2. Why is revenue management used at hotels -- 3. Applying revenue management at hotels -- 4. Market segmentation -- 5. Measure of revenue management -- 6. Applying strategies -- 7. Inventory vs. revenue management -- 8. Unlimited demand -- 9. Necessary steps -- 10. Analysis -- Section 2. The Tools -- 11. The Budget -- 12. The Rate calendar -- 13. The Demand calendar -- 14. Forecasting -- 15. Benchmarking -- 16. Pricing -- 17. Create value, increase revenue -- 18. Managing the sales channels -- 19. The Channel manager -- 20. Dumping -- Section 3. Marketing your business -- 21. Online marketing -- 22. Online reputation -- 23. What is the salary of a revenue manager -- 24. Conclusion
This book is about the basis of revenue management, the best tools that need to be applied, it covers the importance of good online marketing and about how to manage your online reputation.
9781542609050
HOSPITALITY INDUSTRY -- MANAGEMENT
TX 911.3.M27 .H47 2017
Introduction to revenue management for hotels : tools and strategies to maximize the revenue of your property / Gemma Hereter - [Place of publication not identifed] : CreateSpace Independent Publishing Platform, c2017 - ix, 79 pages : illustrations ; 22 cm.
Introduction to revenue management for hotels :, Introduction
Section 1. Fundamentals of revenue management -- 1. What is revenue management -- 2. Why is revenue management used at hotels -- 3. Applying revenue management at hotels -- 4. Market segmentation -- 5. Measure of revenue management -- 6. Applying strategies -- 7. Inventory vs. revenue management -- 8. Unlimited demand -- 9. Necessary steps -- 10. Analysis -- Section 2. The Tools -- 11. The Budget -- 12. The Rate calendar -- 13. The Demand calendar -- 14. Forecasting -- 15. Benchmarking -- 16. Pricing -- 17. Create value, increase revenue -- 18. Managing the sales channels -- 19. The Channel manager -- 20. Dumping -- Section 3. Marketing your business -- 21. Online marketing -- 22. Online reputation -- 23. What is the salary of a revenue manager -- 24. Conclusion
This book is about the basis of revenue management, the best tools that need to be applied, it covers the importance of good online marketing and about how to manage your online reputation.
9781542609050
HOSPITALITY INDUSTRY -- MANAGEMENT
TX 911.3.M27 .H47 2017