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The Marketing book / Jason McDonald

By: Material type: TextTextPublication details: [United States] : [Jason McDonald], c2019Description: 298 pages : illustrations ; 23 cmISBN:
  • 9781725617278
Subject(s): LOC classification:
  • HF 5415 .M33 2019
Contents:
Section I. Define what you sell, that they want -- Section II. Build your brand -- Section III. Make yourself easy to find -- Section IV. Create compelling content -- Section V. Think and deploy -- Twaggle.
Summary: "Marketing is the art and science of “building your brand” to “sell more stuff.” This book teaches the basics of marketing via the “think / do / measure” method. It will teach you to think like a marketer, to make a marketing plan for your business, and to measure what’s working and what’s not. It will help you to build your brand to sell more stuff, meaning more sales more easily through better marketing."
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Main General Circulation Management Accounting GC HF 5415 .M33 2019 (Browse shelf(Opens below)) c.1 Available NULIB000017374
Browsing LRC - Main shelves, Shelving location: General Circulation, Collection: Management Accounting Close shelf browser (Hides shelf browser)
GC HF 5415 .M33 2019 The Marketing book / GC HF 5667 .C47 2019 2019 Certified internal auditor : Part 1: Question Bank.

Includes bibliographical references.

Section I. Define what you sell, that they want -- Section II. Build your brand -- Section III. Make yourself easy to find -- Section IV. Create compelling content -- Section V. Think and deploy -- Twaggle.

"Marketing is the art and science of “building your brand” to “sell more stuff.” This book teaches the basics of marketing via the “think / do / measure” method. It will teach you to think like a marketer, to make a marketing plan for your business, and to measure what’s working and what’s not. It will help you to build your brand to sell more stuff, meaning more sales more easily through better marketing."

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