The Marketing book / (Record no. 19615)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01241nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520102941.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781725617278 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .M33 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Jason |
| Relator term | author |
| 245 #4 - TITLE STATEMENT | |
| Title | The Marketing book / |
| Statement of responsibility, etc. | Jason McDonald |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [United States] : |
| Name of publisher, distributor, etc. | [Jason McDonald], |
| Date of publication, distribution, etc. | c2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 298 pages : |
| Other physical details | illustrations ; |
| Dimensions | 23 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | USD24.75 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Section I. Define what you sell, that they want -- Section II. Build your brand -- Section III. Make yourself easy to find -- Section IV. Create compelling content -- Section V. Think and deploy -- Twaggle. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Marketing is the art and science of “building your brand” to “sell more stuff.” This book teaches the basics of marketing via the “think / do / measure” method. It will teach you to think like a marketer, to make a marketing plan for your business, and to measure what’s working and what’s not. It will help you to build your brand to sell more stuff, meaning more sales more easily through better marketing." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Management Accounting | LRC - Main | National University - Manila | General Circulation | 11/22/2019 | Purchased - Amazon | 24.75 | GC HF 5415 .M33 2019 | NULIB000017374 | 05/20/2025 | c.1 | 05/20/2025 | Books |