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Contemporary marketing strategy in the Philippine setting / Josiah Go

By: Material type: TextTextPublication details: [Manila, Philippines] : [Josiah Go Foundation] , c1992Edition: UPDATED EDITIONDescription: xii, 197 pages : illustrations ; 22 cmISBN:
  • 9719130792
Subject(s): LOC classification:
  • HF 5415.12 .P6 .G57 1992
Contents:
pt. I: MARKETING: WHAT IT'S ALL. 1. The strategic 3Cs and the marketing triangle -- Key result areas -- Introduction to strategies and tactics. pt. II: THE VIEW FROM THE TOP. Vision and mission. pt. III: ENVIRONMENTAL SCANNING. Industry analysis -- Analysis of competition -- Key factors for success -- SWOT analysis. pt. IV: MARKETING MANAGEMENT PROCESS. Identifying and exploiting opportunties -- Marketing segmentation and target marketing -- Product positioning -- Developing and controlling the marketing mix. pt. V: MARKETING STRATEGIES. Marketing objectives setting -- Generic strategy -- Market position strategies -- Product life cycle strategies.
Summary: This book is intended primarily for marketing management and marketing strategy students in the Philippines. Those already employed and in business, including marketing practitioners who may not have had formal marketing education or background, may find this book an interesting review of marketing concepts.
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II Filipiniana Accountancy FIL HF 5415.12 .P6 .G57 1992 (Browse shelf(Opens below)) c.1 Available NULIB000016985
Browsing LRC - Annex II shelves, Shelving location: Filipiniana, Collection: Accountancy Close shelf browser (Hides shelf browser)
FIL HA 29 .G22 2004 Fundamental concepts and methods in statistics, Part 1 / FIL HB 615 .F11 1994 c.1 Entrepreneurship / FIL HB 615 .F11 1994 c.2 Entrepreneurship / FIL HF 5415.12 .P6 .G57 1992 Contemporary marketing strategy in the Philippine setting / FIL HF 5549.2.P6 .S57 2013 People management in the 21st century / FIL HF 5657.4 .C33 2017 Management accounting : concepts and applications / FIL HF 5657.4 .H37 2012 Management accounting for informed business decisions /

Includes index.

pt. I: MARKETING: WHAT IT'S ALL. 1. The strategic 3Cs and the marketing triangle -- Key result areas -- Introduction to strategies and tactics. pt. II: THE VIEW FROM THE TOP. Vision and mission. pt. III: ENVIRONMENTAL SCANNING. Industry analysis -- Analysis of competition -- Key factors for success -- SWOT analysis. pt. IV: MARKETING MANAGEMENT PROCESS. Identifying and exploiting opportunties -- Marketing segmentation and target marketing -- Product positioning -- Developing and controlling the marketing mix. pt. V: MARKETING STRATEGIES. Marketing objectives setting -- Generic strategy -- Market position strategies -- Product life cycle strategies.

This book is intended primarily for marketing management and marketing strategy students in the Philippines. Those already employed and in business, including marketing practitioners who may not have had formal marketing education or background, may find this book an interesting review of marketing concepts.

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