Contemporary marketing strategy in the Philippine setting / (Record no. 19226)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01626nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520102932.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9719130792 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.12 .P6 .G57 1992 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Go, Josiah |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Contemporary marketing strategy in the Philippine setting / |
| Statement of responsibility, etc. | Josiah Go |
| 250 ## - EDITION STATEMENT | |
| Edition statement | UPDATED EDITION |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [Manila, Philippines] : |
| Name of publisher, distributor, etc. | [Josiah Go Foundation] , |
| Date of publication, distribution, etc. | c1992 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 197 pages : |
| Other physical details | illustrations ; |
| Dimensions | 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | pt. I: MARKETING: WHAT IT'S ALL. 1. The strategic 3Cs and the marketing triangle -- Key result areas -- Introduction to strategies and tactics. pt. II: THE VIEW FROM THE TOP. Vision and mission. pt. III: ENVIRONMENTAL SCANNING. Industry analysis -- Analysis of competition -- Key factors for success -- SWOT analysis. pt. IV: MARKETING MANAGEMENT PROCESS. Identifying and exploiting opportunties -- Marketing segmentation and target marketing -- Product positioning -- Developing and controlling the marketing mix. pt. V: MARKETING STRATEGIES. Marketing objectives setting -- Generic strategy -- Market position strategies -- Product life cycle strategies. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book is intended primarily for marketing management and marketing strategy students in the Philippines. Those already employed and in business, including marketing practitioners who may not have had formal marketing education or background, may find this book an interesting review of marketing concepts. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING -- PHILIPPINES |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Accountancy | LRC - Annex II | National University - Manila | Filipiniana | 08/20/2019 | Donation | FIL HF 5415.12 .P6 .G57 1992 | NULIB000016985 | 05/20/2025 | c.1 | 05/20/2025 | Books |