Marketing corporate image : the company as your number one product / James R. Gregory and Jack G. Wiechmann
Material type:
TextPublication details: Illinois : NTC Business Books, c1998Edition: Second editionDescription: xiii, 274 pages : illustrations ; 25 cmISBN: - 844233072
- HD 59.2 .G74 1998
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National University - Manila | LRC - Annex II General Circulation | Marketing Management | GC HD 59.2 .G74 1998 (Browse shelf(Opens below)) | c.1 | Available | NULIB000016345 |
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| GC B 132.Y6 .M43 [2016] Self-discipline for entrepreneurs : how to develop and maintain self-discipline as an entrepreneur / | GC HA 29 .M46 2015 Applied statistics for public and nonprofit administration / | GC HB 171.5 .M36 2012 Principles of economics / | GC HD 59.2 .G74 1998 Marketing corporate image : the company as your number one product / | GC HD 31 .G75f 2014 Fundamentals of management / | GC HD 59 .S363 2015 Effective implementation in practice : integrating public policy and management / | GC HD 59 .S64 2014 The PR masterclass : how to develop a public relations strategy that works / |
Includes index.
Image : leading edge of corporate strategy -- Establishing favorable market position : building public awareness and acceptance -- Preselling target markets : image and brand - the inseparable duo -- Impacting the financial community : changing investor expectations -- Advocacy advertising : presenting the company's position on key issues -- Managing a crisis : frontline defense when the world falls apart -- Retaining quality employees : using image to recruit and keep the best -- One important reminder : we are not alone
The subject of this book is the use of image programs - corporate advertising in particular but not exclusively - to help enhance corporate reputation.
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