Basic understanding to hospitality and tourism marketing with IMC / Evelyn O. Velasco, Daryl A. Javier, and Enrique Perez
Material type:
TextPublication details: Intramuros, Manila, Philippines : Unlimited Books Library Services and Publishing Inc., c2017Description: viii, 134 pages : illustrations ; 23 cmISBN: - 9789719654681
- G 155.7 .V45 2017
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National University - Manila | LRC - Main Filipiniana | Hospitality Management | FIL G 155.7 .V45 2017 c.2 (Browse shelf(Opens below)) | c.2 | Available | NULIB000015750 |
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| FIL D 421 .M37 2018 c.3 The Contemporary world / | FIL G 155.7 .C37 2021 Tourism and hospitality research / | FIL G 155.7 .V45 2017 c.1 Basic understanding to hospitality and tourism marketing with IMC / | FIL G 155.7 .V45 2017 c.2 Basic understanding to hospitality and tourism marketing with IMC / | FIL G 155.7 .V45 2017 c.3 Basic understanding to hospitality and tourism marketing with IMC / | FIL G 155.7 .V45 2017 c.4 Basic understanding to hospitality and tourism marketing with IMC / | FIL GT 3405 .R65 2015 c.1 Events Management / |
Includes bibliographical references.
Contents : Unit 1 Overview of hospitality and tourism industry -- Unit 2 Introduction to hospitality and tourism marketing -- Unit 3 Tourism promotions -- Unit 4 Steps in hospitality and tourism marketing plan -- Unit 5 Hospitality and tourism marketing trends.
This book was specially arranged and crafted accordingly to cater to the growing needs of today's students, by looking back from the past; it discusses the historical significance of tourism and the important role it plays in making a profitable industry that we enjoy today.
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