Basic understanding to hospitality and tourism marketing with IMC /
Velasco, Evelyn O.
Basic understanding to hospitality and tourism marketing with IMC / Evelyn O. Velasco, Daryl A. Javier, and Enrique Perez - Intramuros, Manila, Philippines : Unlimited Books Library Services and Publishing Inc., c2017 - viii, 134 pages : illustrations ; 23 cm.
Includes bibliographical references.
Contents : Unit 1 Overview of hospitality and tourism industry -- Unit 2 Introduction to hospitality and tourism marketing -- Unit 3 Tourism promotions -- Unit 4 Steps in hospitality and tourism marketing plan -- Unit 5 Hospitality and tourism marketing trends.
This book was specially arranged and crafted accordingly to cater to the growing needs of today's students, by looking back from the past; it discusses the historical significance of tourism and the important role it plays in making a profitable industry that we enjoy today.
9789719654681
TOURISM INDUSTRY
G 155.7 .V45 2017
Basic understanding to hospitality and tourism marketing with IMC / Evelyn O. Velasco, Daryl A. Javier, and Enrique Perez - Intramuros, Manila, Philippines : Unlimited Books Library Services and Publishing Inc., c2017 - viii, 134 pages : illustrations ; 23 cm.
Includes bibliographical references.
Contents : Unit 1 Overview of hospitality and tourism industry -- Unit 2 Introduction to hospitality and tourism marketing -- Unit 3 Tourism promotions -- Unit 4 Steps in hospitality and tourism marketing plan -- Unit 5 Hospitality and tourism marketing trends.
This book was specially arranged and crafted accordingly to cater to the growing needs of today's students, by looking back from the past; it discusses the historical significance of tourism and the important role it plays in making a profitable industry that we enjoy today.
9789719654681
TOURISM INDUSTRY
G 155.7 .V45 2017