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Tourism Marketing / Maricel Gatchalian-Badilla

By: Material type: TextTextPublication details: Manila, Philippines : Rex Book Store, c2015Edition: 2015 EditionDescription: x, 224 pages : illustrations ; 25 cmISBN:
  • 9789712371196
Subject(s): LOC classification:
  • G 155.P6 .B33 2015
Contents:
Chapter. 1 Tourism marketing -- Chapter. 2 The tourist market and segmentation -- Chapter. 3 Tourism and consumer behavior -- Chapter. 4 Tourism marketing and the communication process -- Chapter. 5 The tourism product -- Chapter. 6 Pricing in tourism -- Chapter. 7 Tourism promotions I -- Chapter. 8 Tourism promotions II -- Chapter. 9 Distribution channels in the tourism industry -- Chapter. 10 Digital marketing -- Chapter. 11 Relationship marketing -- Chapter. 12 Destination branding and marketing -- Chapter. 13 The marketing plan -- Chapter. 14 What awaits the tourism graduate -- Chapter. 15 Tourism marketing and its future.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Main Filipiniana Hospitality Management FIL G 155.P6 .B33 2015 c.3 (Browse shelf(Opens below)) c.3 Available NULIB000015722

Includes bibliographical references.

Chapter. 1 Tourism marketing -- Chapter. 2 The tourist market and segmentation -- Chapter. 3 Tourism and consumer behavior -- Chapter. 4 Tourism marketing and the communication process -- Chapter. 5 The tourism product -- Chapter. 6 Pricing in tourism -- Chapter. 7 Tourism promotions I -- Chapter. 8 Tourism promotions II -- Chapter. 9 Distribution channels in the tourism industry -- Chapter. 10 Digital marketing -- Chapter. 11 Relationship marketing -- Chapter. 12 Destination branding and marketing -- Chapter. 13 The marketing plan -- Chapter. 14 What awaits the tourism graduate -- Chapter. 15 Tourism marketing and its future.

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