Tourism Marketing /
Badilla, Maricel Gatchalian
Tourism Marketing / Maricel Gatchalian-Badilla - 2015 Edition. - Manila, Philippines : Rex Book Store, c2015 - x, 224 pages : illustrations ; 25 cm.
Includes bibliographical references.
Chapter. 1 Tourism marketing -- Chapter. 2 The tourist market and segmentation -- Chapter. 3 Tourism and consumer behavior -- Chapter. 4 Tourism marketing and the communication process -- Chapter. 5 The tourism product -- Chapter. 6 Pricing in tourism -- Chapter. 7 Tourism promotions I -- Chapter. 8 Tourism promotions II -- Chapter. 9 Distribution channels in the tourism industry -- Chapter. 10 Digital marketing -- Chapter. 11 Relationship marketing -- Chapter. 12 Destination branding and marketing -- Chapter. 13 The marketing plan -- Chapter. 14 What awaits the tourism graduate -- Chapter. 15 Tourism marketing and its future.
9789712371196
TOURISM -- MARKETING
G 155.P6 .B33 2015
Tourism Marketing / Maricel Gatchalian-Badilla - 2015 Edition. - Manila, Philippines : Rex Book Store, c2015 - x, 224 pages : illustrations ; 25 cm.
Includes bibliographical references.
Chapter. 1 Tourism marketing -- Chapter. 2 The tourist market and segmentation -- Chapter. 3 Tourism and consumer behavior -- Chapter. 4 Tourism marketing and the communication process -- Chapter. 5 The tourism product -- Chapter. 6 Pricing in tourism -- Chapter. 7 Tourism promotions I -- Chapter. 8 Tourism promotions II -- Chapter. 9 Distribution channels in the tourism industry -- Chapter. 10 Digital marketing -- Chapter. 11 Relationship marketing -- Chapter. 12 Destination branding and marketing -- Chapter. 13 The marketing plan -- Chapter. 14 What awaits the tourism graduate -- Chapter. 15 Tourism marketing and its future.
9789712371196
TOURISM -- MARKETING
G 155.P6 .B33 2015