Distribution management / Bert Rosenbloom

By: Material type: TextTextPublication details: Andover, Mass. : Cengage Learning Asia Pte Ltd, c2016Edition: Philippine EditionDescription: xxi, 660 pages : illustrations ; 26 cmSubject(s): LOC classification:
  • HF 5415.7 .R67 2016
Contents:
Part 1. Marketing channel systems -- Part 2. Developing the marketing channel -- Part 3. Managing the marketing channel -- Part 4. Additional perspectives on marketing channels -- Part 5. Cases
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Tourism Management GC HF 5415.7 .R67 2016 c.1 (Browse shelf(Opens below)) c.1 Available NULIB000015114

Includes index.

Part 1. Marketing channel systems -- Part 2. Developing the marketing channel -- Part 3. Managing the marketing channel -- Part 4. Additional perspectives on marketing channels -- Part 5. Cases

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