Distribution management /
Rosenbloom, Bert
Distribution management / Bert Rosenbloom - Philippine Edition - Andover, Mass. : Cengage Learning Asia Pte Ltd, c2016 - xxi, 660 pages : illustrations ; 26 cm.
Includes index.
Part 1. Marketing channel systems -- Part 2. Developing the marketing channel -- Part 3. Managing the marketing channel -- Part 4. Additional perspectives on marketing channels -- Part 5. Cases
DISTRIBUTION MANAGEMENT
HF 5415.7 .R67 2016
Distribution management / Bert Rosenbloom - Philippine Edition - Andover, Mass. : Cengage Learning Asia Pte Ltd, c2016 - xxi, 660 pages : illustrations ; 26 cm.
Includes index.
Part 1. Marketing channel systems -- Part 2. Developing the marketing channel -- Part 3. Managing the marketing channel -- Part 4. Additional perspectives on marketing channels -- Part 5. Cases
DISTRIBUTION MANAGEMENT
HF 5415.7 .R67 2016