The best of marketing Rx : for entrepreneurs, marketing practitioners, and marketing students / Ned Roberto
Material type:
TextPublication details: Manila, Philippines : Rex Book Store, c2015Description: x, 286 pages ; 22 cmISBN: - 9789712377471
- HF 5415.13 .R64 2015
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National University - Manila | LRC - Annex II Filipiniana | Marketing Management | FIL HF 5415.13 .R64 2015 c.1 (Browse shelf(Opens below)) | c.1 | Available | NULIB000015098 |
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| FIL HF 5415.2 .R64 2016 c.3 User-friendly marketing research / | FIL HF 5415.2 .R64 2016 c.4 User-friendly marketing research / | FIL HF 5415.12.P6 .Z37 2014 Principles of marketing / | FIL HF 5415.13 .R64 2015 c.1 The best of marketing Rx : for entrepreneurs, marketing practitioners, and marketing students / | FIL HF 5415.13 .R64 2015 c.2 The best of marketing Rx : for entrepreneurs, marketing practitioners, and marketing students / | FIL HF 5415.1265 .G37 2010 E-marketing / | FIL HF 5548.4 .A65 2005 Managing to excel : a guide for managers and entrepreneurs / |
Chapter 1. Market segmenting for business-growing -- Chapter 2. Brand Positioning as consumer behavior -- Chapter 3. Innovations in product and process -- Chapter 4. Market Responsive pricing -- Chapter 5. Marketing's Marketer Side: The total Marketing mix -- Chapter 6. Marketing's Marketer Side: The Marketing Mix Levers.
This edition of The best of marketing Rx includes selected columns on the marketing mix and this mix's marketing levers in their individual functions, as well as in pairs and triads.
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