The best of marketing Rx : (Record no. 17339)

MARC details
000 -LEADER
fixed length control field 01122nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NULRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250520102850.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250520s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789712377471
040 ## - CATALOGING SOURCE
Transcribing agency NULRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13 .R64 2015
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Roberto, Ned.
Relator term author
245 #4 - TITLE STATEMENT
Title The best of marketing Rx :
Remainder of title for entrepreneurs, marketing practitioners, and marketing students /
Statement of responsibility, etc. Ned Roberto
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Manila, Philippines :
Name of publisher, distributor, etc. Rex Book Store,
Date of publication, distribution, etc. c2015
300 ## - PHYSICAL DESCRIPTION
Extent x, 286 pages ;
Dimensions 22 cm.
365 ## - TRADE PRICE
Price amount PHP462
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 1. Market segmenting for business-growing -- Chapter 2. Brand Positioning as consumer behavior -- Chapter 3. Innovations in product and process -- Chapter 4. Market Responsive pricing -- Chapter 5. Marketing's Marketer Side: The total Marketing mix -- Chapter 6. Marketing's Marketer Side: The Marketing Mix Levers.
520 ## - SUMMARY, ETC.
Summary, etc. This edition of The best of marketing Rx includes selected columns on the marketing mix and this mix's marketing levers in their individual functions, as well as in pairs and triads.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Marketing Management LRC - Annex II National University - Manila Filipiniana 04/18/2018 Purchased - Rex 462.00   FIL HF 5415.13 .R64 2015 c.1 NULIB000015098 05/20/2025 c.1 05/20/2025 Books