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Event management for tourism, sports, business and mice : a Philippine perspective / Maria Arlene (Bam) Tuazon-Disimulacion

By: Material type: TextTextPublication details: Mandaluyong City, Philippines : Books Atbp. Publishing Corp, c2016Edition: Second editionDescription: 179 pages : illustrations ; 27 cmISBN:
  • 9786214090525
Subject(s): LOC classification:
  • GT 3406 .D57 2016
Contents:
Part I : Overview -- Chapter 1 : Introduction to events -- Chapter 2 : Introduction to event management -- Chapter 3 : M.I.C.E. and special events in the Philippines -- Chapter 4 : Forceps shaping the event industry Part II : Event leadership -- Chapter 5 : Professional and business ethics -- Chapter 6 : Protocol -- Part III : Event planning -- Chapter 7 : Stakeholders -- Chapter 8 : Concept and objectives -- Chapter 9 : Destination and venues -- Chapter 10 : Contracts and bids -- Part IV : Event management -- Chapter 11 : Project management -- Chapter 12: Budget -- Chapter 13 : Program -- Chapter 14 : Production and staging -- Chapter 15 : Exhibit set-up -- Chapter 16 : Catering -- Chapter 17 : Security and risk management -- Part V : Event marketing -- Chapter 18 : Marketing management -- Chapter 19 : Sponsorships -- Part VI : Event evaluation -- Chapter 20 : Quantitative and qualitative techniques.
Summary: THis book is divided into six main sections, namely, the overview of the event industry, event leadership, event planning, event managemnet, event marketing, and event evaluation.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Main Filipiniana Hospitality Management FIL GT 3406 .D57 2016 c.2 (Browse shelf(Opens below)) c.2 Available NULIB000014956

Includes bibliographical references.

Part I : Overview -- Chapter 1 : Introduction to events -- Chapter 2 : Introduction to event management -- Chapter 3 : M.I.C.E. and special events in the Philippines -- Chapter 4 : Forceps shaping the event industry Part II : Event leadership -- Chapter 5 : Professional and business ethics -- Chapter 6 : Protocol -- Part III : Event planning -- Chapter 7 : Stakeholders -- Chapter 8 : Concept and objectives -- Chapter 9 : Destination and venues -- Chapter 10 : Contracts and bids -- Part IV : Event management -- Chapter 11 : Project management -- Chapter 12: Budget -- Chapter 13 : Program -- Chapter 14 : Production and staging -- Chapter 15 : Exhibit set-up -- Chapter 16 : Catering -- Chapter 17 : Security and risk management -- Part V : Event marketing -- Chapter 18 : Marketing management -- Chapter 19 : Sponsorships -- Part VI : Event evaluation -- Chapter 20 : Quantitative and qualitative techniques.

THis book is divided into six main sections, namely, the overview of the event industry, event leadership, event planning, event managemnet, event marketing, and event evaluation.

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