Event management for tourism, sports, business and mice : a Philippine perspective /
Disimulacion, Maria Arlene Tuazon
Event management for tourism, sports, business and mice : a Philippine perspective / Maria Arlene (Bam) Tuazon-Disimulacion - Second edition. - Mandaluyong City, Philippines : Books Atbp. Publishing Corp, c2016 - 179 pages : illustrations ; 27 cm.
Includes bibliographical references.
Part I : Overview -- Chapter 1 : Introduction to events -- Chapter 2 : Introduction to event management -- Chapter 3 : M.I.C.E. and special events in the Philippines -- Chapter 4 : Forceps shaping the event industry Part II : Event leadership -- Chapter 5 : Professional and business ethics -- Chapter 6 : Protocol -- Part III : Event planning -- Chapter 7 : Stakeholders -- Chapter 8 : Concept and objectives -- Chapter 9 : Destination and venues -- Chapter 10 : Contracts and bids -- Part IV : Event management -- Chapter 11 : Project management -- Chapter 12: Budget -- Chapter 13 : Program -- Chapter 14 : Production and staging -- Chapter 15 : Exhibit set-up -- Chapter 16 : Catering -- Chapter 17 : Security and risk management -- Part V : Event marketing -- Chapter 18 : Marketing management -- Chapter 19 : Sponsorships -- Part VI : Event evaluation -- Chapter 20 : Quantitative and qualitative techniques.
THis book is divided into six main sections, namely, the overview of the event industry, event leadership, event planning, event managemnet, event marketing, and event evaluation.
9786214090525
SPECIAL EVENTS -- PHILIPPINES -- PLANNING
GT 3406 .D57 2016
Event management for tourism, sports, business and mice : a Philippine perspective / Maria Arlene (Bam) Tuazon-Disimulacion - Second edition. - Mandaluyong City, Philippines : Books Atbp. Publishing Corp, c2016 - 179 pages : illustrations ; 27 cm.
Includes bibliographical references.
Part I : Overview -- Chapter 1 : Introduction to events -- Chapter 2 : Introduction to event management -- Chapter 3 : M.I.C.E. and special events in the Philippines -- Chapter 4 : Forceps shaping the event industry Part II : Event leadership -- Chapter 5 : Professional and business ethics -- Chapter 6 : Protocol -- Part III : Event planning -- Chapter 7 : Stakeholders -- Chapter 8 : Concept and objectives -- Chapter 9 : Destination and venues -- Chapter 10 : Contracts and bids -- Part IV : Event management -- Chapter 11 : Project management -- Chapter 12: Budget -- Chapter 13 : Program -- Chapter 14 : Production and staging -- Chapter 15 : Exhibit set-up -- Chapter 16 : Catering -- Chapter 17 : Security and risk management -- Part V : Event marketing -- Chapter 18 : Marketing management -- Chapter 19 : Sponsorships -- Part VI : Event evaluation -- Chapter 20 : Quantitative and qualitative techniques.
THis book is divided into six main sections, namely, the overview of the event industry, event leadership, event planning, event managemnet, event marketing, and event evaluation.
9786214090525
SPECIAL EVENTS -- PHILIPPINES -- PLANNING
GT 3406 .D57 2016