101 product innovations and marketing / (Record no. 1711)

MARC details
000 -LEADER
fixed length control field 01084nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field NULRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241120160324.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241120b ph ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789712719813
040 ## - CATALOGING SOURCE
Transcribing agency NULRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415 .J83 2008
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jucutan, Myra Lao-
Relator term author
245 ## - TITLE STATEMENT
Title 101 product innovations and marketing /
Statement of responsibility, etc. Myra Lao-Jucutan and Felix M. Lao, Jr.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Pasig City :
Name of publisher, distributor, etc. Anvil Publishing Inc.,
Date of publication, distribution, etc. c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 100 pages ;
Dimensions 18 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Section 1: Innovation Basics -- Section 2. Customer Identification -- Section 3. Marketing Tools and Beyond -- Section 4. Customer Identification -- Section 5. Groundwork Planning -- Section 6. Brand Media and advertising -- Section 7. Strategic Launch Analysis.
520 ## - SUMMARY, ETC.
Summary, etc. Innovation is the key to sustainable competitive advantage in today's rapidly changing and expanding global business environment.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element INNOVATION
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lao, Felix M. Jr.
Relator term co-author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Copy number Koha item type
    Library of Congress Classification     Gen. Ed. - CBA LRC - Annex II National University - Manila Filipiniana 09/27/2024 Donation   FIL HF 5415 .J83 2008 NULIB000020367 11/20/2024 c.1 Books