Marketing in food, hospitality, tourism and events : A critical approach / Craig Hirst and Richard Tresidder
Material type:
TextPublication details: Oxford, United Kingdom : Goodfellow Publishers Ltd., c2016Edition: Second EditionDescription: vii, 232 pages ; 25 cmISBN: - 9781910158319
- HF 5415 .H57 2016
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National University - Manila | LRC - Annex General Circulation | Hospitality Management | GC HF 5415 .H57 2016 (Browse shelf(Opens below)) | c.1 | Available | NULIB000014856 |
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Includes bibliographical references.
Introduction -- THEF marketing and the exhange of value -- Marketing as interaction and service -- Marketing and THEF consumption as a socio-cultural process -- Putting the experiences into experiences marketing -- Consumer resources and THEF experiences -- Marketing and Identity -- The semiotics of THEF marketing -- Interpreting marketing -- Ethics, sustainable markting and the green consumer -- Conclusion
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