Amazon cover image
Image from Amazon.com

Pharmaceutical marketing in the Philippine setting / Felix M. Lao Jr.

By: Material type: TextTextPublication details: Pasig City, Philippines : Anvil Publications, c1999Edition: THIRD EDITIONDescription: xiii, 585 pages : illustrations ; 26 cmISBN:
  • 9712708683
Subject(s): LOC classification:
  • RS 68 .L36 1999
Contents:
The Pharmaceutical industry in the Philippines -- The Health care business in the Philippines -- Pharmaceutical marketing : the marketing system, markets and products -- The marketing management process in the drug industry -- Product mix : decisions and strategies -- Price mix : decisions and strategies -- Promotions mix :decisions and strategies -- Place mix : decisions and strategies -- Formulating and implementing the marketing plan and budget -- Community pharmacy : developing competitive advantages -- Case study method -- Pharmaceutical marketing during turbulent times -- Healthcare relationship marketing and core competencies -- Advertising pharmaceutical mass marketing
Summary: Pharmaceutical marketing in the Philippine setting, is tailored-fit for the senior students and faculty members in all colleges of pharmacy, and practicing pharmacists in the health care business such as drugstore owners, managers, administrators, officer-in-charge or chief pharmacists of hospital and industrial institutions. This book, will provide clear understanding and deeper appreciation of the concepts and workable application of the marketing mic for various therapeutic drug categories and market segments.
Item type: Books
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Main Filipiniana Pharmacy FIL RS 68 .L36 1999 (Browse shelf(Opens below)) c.1 Available NULIB000014331

Includes index.

The Pharmaceutical industry in the Philippines -- The Health care business in the Philippines -- Pharmaceutical marketing : the marketing system, markets and products -- The marketing management process in the drug industry -- Product mix : decisions and strategies -- Price mix : decisions and strategies -- Promotions mix :decisions and strategies -- Place mix : decisions and strategies -- Formulating and implementing the marketing plan and budget -- Community pharmacy : developing competitive advantages -- Case study method -- Pharmaceutical marketing during turbulent times -- Healthcare relationship marketing and core competencies -- Advertising pharmaceutical mass marketing

Pharmaceutical marketing in the Philippine setting, is tailored-fit for the senior students and faculty members in all colleges of pharmacy, and practicing pharmacists in the health care business such as drugstore owners, managers, administrators, officer-in-charge or chief pharmacists of hospital and industrial institutions. This book, will provide clear understanding and deeper appreciation of the concepts and workable application of the marketing mic for various therapeutic drug categories and market segments.

There are no comments on this title.

to post a comment.