Pharmaceutical marketing in the Philippine setting / (Record no. 16572)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01869nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520102832.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9712708683 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | RS 68 .L36 1999 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lao Jr., Felix M. |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Pharmaceutical marketing in the Philippine setting / |
| Statement of responsibility, etc. | Felix M. Lao Jr. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | THIRD EDITION. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pasig City, Philippines : |
| Name of publisher, distributor, etc. | Anvil Publications, |
| Date of publication, distribution, etc. | c1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 585 pages : |
| Other physical details | illustrations ; |
| Dimensions | 26 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The Pharmaceutical industry in the Philippines -- The Health care business in the Philippines -- Pharmaceutical marketing : the marketing system, markets and products -- The marketing management process in the drug industry -- Product mix : decisions and strategies -- Price mix : decisions and strategies -- Promotions mix :decisions and strategies -- Place mix : decisions and strategies -- Formulating and implementing the marketing plan and budget -- Community pharmacy : developing competitive advantages -- Case study method -- Pharmaceutical marketing during turbulent times -- Healthcare relationship marketing and core competencies -- Advertising pharmaceutical mass marketing |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Pharmaceutical marketing in the Philippine setting, is tailored-fit for the senior students and faculty members in all colleges of pharmacy, and practicing pharmacists in the health care business such as drugstore owners, managers, administrators, officer-in-charge or chief pharmacists of hospital and industrial institutions. This book, will provide clear understanding and deeper appreciation of the concepts and workable application of the marketing mic for various therapeutic drug categories and market segments. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PHARMACEUTICAL INDUSTRY, PHILIPINES |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Pharmacy | LRC - Main | National University - Manila | Filipiniana | 02/06/2018 | Reaccessioned | FIL RS 68 .L36 1999 | NULIB000014331 | 05/20/2025 | c.1 | 05/20/2025 | Books |