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E-commerce 2017 : business, technology, society / Kenneth C. Laudon and Carol Guercio Traver

By: Contributor(s): Material type: TextTextPublication details: Boston, Massachusetts : Pearson, c2018Edition: Thirteenth EditionDescription: xliii, 821 pages : illustrations ; 26 cmISBN:
  • 9780134601564
Subject(s): LOC classification:
  • HF 5548.32 .L38 2018
Contents:
Part 1. Introduction to e-commerce -- The revolution is just beginning -- E-commerce business models and concepts -- Part 2. Technology infrastructure for e-commerce -- E-commerce infrastructure: the internet, web, and mobile platform -- Building an e-commerce presence : web sites, mobile sites, and apps -- E-commerce security and payment systems -- Part 3. Business concepts and social issues -- E-commerce marketing and advertising concepts -- Social, mobile, and local marketing -- Ethical, social, and political issues in e-commerce -- Part 4. E-commerce in action -- Online retail and services -- Online content and media -- Social networks, auctions, and portals -- B2B e-commerce : supply chain management and collaborative commerce
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5548.32 .L38 2018 (Browse shelf(Opens below)) c.1 Available NULIB000013706

Includes bibliographical references.

Part 1. Introduction to e-commerce -- The revolution is just beginning -- E-commerce business models and concepts -- Part 2. Technology infrastructure for e-commerce -- E-commerce infrastructure: the internet, web, and mobile platform -- Building an e-commerce presence : web sites, mobile sites, and apps -- E-commerce security and payment systems -- Part 3. Business concepts and social issues -- E-commerce marketing and advertising concepts -- Social, mobile, and local marketing -- Ethical, social, and political issues in e-commerce -- Part 4. E-commerce in action -- Online retail and services -- Online content and media -- Social networks, auctions, and portals -- B2B e-commerce : supply chain management and collaborative commerce

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