E-commerce 2017 : business, technology, society /
Laudon, Kenneth C.
E-commerce 2017 : business, technology, society / Kenneth C. Laudon and Carol Guercio Traver - Thirteenth Edition - Boston, Massachusetts : Pearson, c2018 - xliii, 821 pages : illustrations ; 26 cm.
Includes bibliographical references.
Part 1. Introduction to e-commerce -- The revolution is just beginning -- E-commerce business models and concepts -- Part 2. Technology infrastructure for e-commerce -- E-commerce infrastructure: the internet, web, and mobile platform -- Building an e-commerce presence : web sites, mobile sites, and apps -- E-commerce security and payment systems -- Part 3. Business concepts and social issues -- E-commerce marketing and advertising concepts -- Social, mobile, and local marketing -- Ethical, social, and political issues in e-commerce -- Part 4. E-commerce in action -- Online retail and services -- Online content and media -- Social networks, auctions, and portals -- B2B e-commerce : supply chain management and collaborative commerce
9780134601564
ELECTRONIC COMMERCE
HF 5548.32 .L38 2018
E-commerce 2017 : business, technology, society / Kenneth C. Laudon and Carol Guercio Traver - Thirteenth Edition - Boston, Massachusetts : Pearson, c2018 - xliii, 821 pages : illustrations ; 26 cm.
Includes bibliographical references.
Part 1. Introduction to e-commerce -- The revolution is just beginning -- E-commerce business models and concepts -- Part 2. Technology infrastructure for e-commerce -- E-commerce infrastructure: the internet, web, and mobile platform -- Building an e-commerce presence : web sites, mobile sites, and apps -- E-commerce security and payment systems -- Part 3. Business concepts and social issues -- E-commerce marketing and advertising concepts -- Social, mobile, and local marketing -- Ethical, social, and political issues in e-commerce -- Part 4. E-commerce in action -- Online retail and services -- Online content and media -- Social networks, auctions, and portals -- B2B e-commerce : supply chain management and collaborative commerce
9780134601564
ELECTRONIC COMMERCE
HF 5548.32 .L38 2018