Consumer behaviour / Isabelle Szmigin and Maria Piacentini
Material type:
TextPublication details: Oxford, United Kingdom : Oxford University Press, c2015Description: xxv, 444 pages ; 25 cmISBN: - 9780199646449
- HF 5415.32 .S93 2015
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HF 5415.32 .S93 2015 (Browse shelf(Opens below)) | c.1 | Available | NULIB000013686 |
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Includes index.
Part 1: Historical and current perspectives on consumption -- 1: A historical context for understanding consumption -- 2: Contemporary perspectives on consumer behaviour -- Part 2: Micro-view of consumption -- 3: Decision-making and involvement -- 4: Learning and memory -- 5: Perceptual processes -- 6: Attitude theory and behaviour change -- 7: Personality, self, and motivation -- Part 3: Macro-view of consumption -- 8: Groups, social processes, and communications -- 9: Culture -- 10: Patterns of buyer behaviour -- Part 4: Where are we going? -- 11: Future trends in consumer behaviour
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