Amazon cover image
Image from Amazon.com

Consumer behaviour / Isabelle Szmigin and Maria Piacentini

By: Contributor(s): Material type: TextTextPublication details: Oxford, United Kingdom : Oxford University Press, c2015Description: xxv, 444 pages ; 25 cmISBN:
  • 9780199646449
Subject(s): LOC classification:
  • HF 5415.32 .S93 2015
Contents:
Part 1: Historical and current perspectives on consumption -- 1: A historical context for understanding consumption -- 2: Contemporary perspectives on consumer behaviour -- Part 2: Micro-view of consumption -- 3: Decision-making and involvement -- 4: Learning and memory -- 5: Perceptual processes -- 6: Attitude theory and behaviour change -- 7: Personality, self, and motivation -- Part 3: Macro-view of consumption -- 8: Groups, social processes, and communications -- 9: Culture -- 10: Patterns of buyer behaviour -- Part 4: Where are we going? -- 11: Future trends in consumer behaviour
Item type: Books
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415.32 .S93 2015 (Browse shelf(Opens below)) c.1 Available NULIB000013686

Includes index.

Part 1: Historical and current perspectives on consumption -- 1: A historical context for understanding consumption -- 2: Contemporary perspectives on consumer behaviour -- Part 2: Micro-view of consumption -- 3: Decision-making and involvement -- 4: Learning and memory -- 5: Perceptual processes -- 6: Attitude theory and behaviour change -- 7: Personality, self, and motivation -- Part 3: Macro-view of consumption -- 8: Groups, social processes, and communications -- 9: Culture -- 10: Patterns of buyer behaviour -- Part 4: Where are we going? -- 11: Future trends in consumer behaviour

There are no comments on this title.

to post a comment.