Public relations ethics: how to practice PR without losing your soul / Dick Martin and Donald K. Wright

By:

Martin, Dick [author]

Material type: Text

TextPublication details: Unites States of America : Business Expert Press, c2016Description: xi, 247 pagesISBN:

9781631571466

Subject(s):

CORPORATE COMMUNICATION

LOC classification:

HM 263 .M37 2016

Contents:

1. Introduction -- 2. Is public relations inherently unethical? -- 3. Virtue and character -- 4. Public relations of character -- 5. Veracity, visibility, and validity -- 6. Respect for reason -- 7. The public interest -- 8. Corporate responsibility -- 9. Duties and rights -- 10. Care and justice -- 11. Ethical decision making -- 12. Frameworks for ethical reasoning -- 13. Constructing a personal framework for ethical reasoning -- 14. Conclusion .

Summary: This book offers a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. The book traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives.

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Annex General Circulation	Gen. Ed - CEAS	GC HM 263 .M37 2016 c.2 (Browse shelf(Opens below))	c.2	Available		NULIB000013548

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Includes bibliographical references and index.

This book offers a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. The book traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives.

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