Public relations ethics: how to practice PR without losing your soul /
Martin, Dick
Public relations ethics: how to practice PR without losing your soul / Dick Martin and Donald K. Wright - Unites States of America : Business Expert Press, c2016 - xi, 247 pages;
Includes bibliographical references and index.
1. Introduction -- 2. Is public relations inherently unethical? -- 3. Virtue and character -- 4. Public relations of character -- 5. Veracity, visibility, and validity -- 6. Respect for reason -- 7. The public interest -- 8. Corporate responsibility -- 9. Duties and rights -- 10. Care and justice -- 11. Ethical decision making -- 12. Frameworks for ethical reasoning -- 13. Constructing a personal framework for ethical reasoning -- 14. Conclusion .
This book offers a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. The book traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives.
9781631571466
CORPORATE COMMUNICATION
HM 263 .M37 2016
Public relations ethics: how to practice PR without losing your soul / Dick Martin and Donald K. Wright - Unites States of America : Business Expert Press, c2016 - xi, 247 pages;
Includes bibliographical references and index.
1. Introduction -- 2. Is public relations inherently unethical? -- 3. Virtue and character -- 4. Public relations of character -- 5. Veracity, visibility, and validity -- 6. Respect for reason -- 7. The public interest -- 8. Corporate responsibility -- 9. Duties and rights -- 10. Care and justice -- 11. Ethical decision making -- 12. Frameworks for ethical reasoning -- 13. Constructing a personal framework for ethical reasoning -- 14. Conclusion .
This book offers a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. The book traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives.
9781631571466
CORPORATE COMMUNICATION
HM 263 .M37 2016