Consumer behavior: perspectives, findings & explanations / John O'Shaughnessy
Material type:
TextPublication details: Houndmills, Basingstoke : Palgrave Macmillan, c2013Description: xi, 520 pages ; 24 cmISBN: - 9781137003768
- HF 5415.32 .O73 2013
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National University - Manila | LRC - Annex II General Circulation | Accountancy | GC HF 5415.32 .O73 2013 (Browse shelf(Opens below)) | c.1 | Available | NULIB000013288 |
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| GC HD 82 .G85 2017 c.1 Economic development : what everyone needs to know / | GC HD 82 .G85 2017 c.2 Economic development : what everyone needs to know / | GC HD 82 .T64 2015 Economic development / | GC HF 5415.32 .O73 2013 Consumer behavior: perspectives, findings & explanations / | GC HF 5548.4.M523 .G46 2020 Excel 2019 basics : a quick and easy guide to boosting your productivity with Excel / | GC HF 5548.4.M523 .L46 2012 vol.1 Excel University : Microsoft Excel training for CPAs and Accounting professionals (Volume 1) / | GC HF 5657.4 .B74 2016 Introduction to managerial accounting / |
Includes bibliographical references.
Introduction: Perspectivism and Other Basic Notions for Understanding the Social Sciences -- Ethnopsychology (Folk Psychology) -- Ethnopsychology Continued: Application -- Behaviourism -- Psychoanalytic Psychology -- Cognitive Psychology: The Basic Perspective -- Cognitive Psychology Continued: Cognitive psychology in marketing -- Cognitive Neuroscience -- Microeconomics (Rational Choice Theraphy) -- Behavioural Economics -- Social Psychology: Social groups, social references groups and the nature and role of emotion in influencing behavior -- Social Psychology Continued: Lewin's Attitude Change Model, Strategies for overcoming resistance to change, motivation and reversal theory -- Sociology -- Cultural Anthropology
A high level textbook discussing different perspectives in consumer behavior. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioral concepts.
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