Consumer behavior: perspectives, findings & explanations /
O'Shaugessy, John
Consumer behavior: perspectives, findings & explanations / John O'Shaughnessy - Houndmills, Basingstoke : Palgrave Macmillan, c2013 - xi, 520 pages ; 24 cm.
Includes bibliographical references.
Introduction: Perspectivism and Other Basic Notions for Understanding the Social Sciences -- Ethnopsychology (Folk Psychology) -- Ethnopsychology Continued: Application -- Behaviourism -- Psychoanalytic Psychology -- Cognitive Psychology: The Basic Perspective -- Cognitive Psychology Continued: Cognitive psychology in marketing -- Cognitive Neuroscience -- Microeconomics (Rational Choice Theraphy) -- Behavioural Economics -- Social Psychology: Social groups, social references groups and the nature and role of emotion in influencing behavior -- Social Psychology Continued: Lewin's Attitude Change Model, Strategies for overcoming resistance to change, motivation and reversal theory -- Sociology -- Cultural Anthropology
A high level textbook discussing different perspectives in consumer behavior. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioral concepts.
9781137003768
CONSUMER BEHAVIOR
HF 5415.32 .O73 2013
Consumer behavior: perspectives, findings & explanations / John O'Shaughnessy - Houndmills, Basingstoke : Palgrave Macmillan, c2013 - xi, 520 pages ; 24 cm.
Includes bibliographical references.
Introduction: Perspectivism and Other Basic Notions for Understanding the Social Sciences -- Ethnopsychology (Folk Psychology) -- Ethnopsychology Continued: Application -- Behaviourism -- Psychoanalytic Psychology -- Cognitive Psychology: The Basic Perspective -- Cognitive Psychology Continued: Cognitive psychology in marketing -- Cognitive Neuroscience -- Microeconomics (Rational Choice Theraphy) -- Behavioural Economics -- Social Psychology: Social groups, social references groups and the nature and role of emotion in influencing behavior -- Social Psychology Continued: Lewin's Attitude Change Model, Strategies for overcoming resistance to change, motivation and reversal theory -- Sociology -- Cultural Anthropology
A high level textbook discussing different perspectives in consumer behavior. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioral concepts.
9781137003768
CONSUMER BEHAVIOR
HF 5415.32 .O73 2013